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Leuven, Belgium, 23 April 2024 – In a constantly developing market, De Marchi maintains its prominent position by investing in innovative technologies. The company decided to further automate its production line to increase its product quality and yield. Since installing a TOMRA 5B sorting machine in February 2023, there have been clear improvements in product sorting and volumes – results which indicate this partnership has only just begun.

The De Marchi Group’s operations range from the large-scale cultivation of fruit, vegetables and greens to the production of many different frozen foods and “in Nature” foods for Brazil and abroad. In a demanding market, the company seeks to go one step beyond customers’ expectations by offering higher-quality, healthier, and, above all, more sustainable products.

Agribusiness accounts for over 23 percent of Brazil’s gross domestic product. Brazil’s fruit and vegetable market has been growing steadily and is now a very important part of the economy. Although fruit and vegetables are not yet ingrained in the Brazilian population’s diet, their popularity is increasing, boosted by natural and organic foods that consumers favor for their health benefits.

TOMRA: a partnership with many benefits

Carlos Alberto De Marchi, Industrial Director at De Marchi, emphasizes the importance of his business partnership with TOMRA. “It gives us several advantages,” he says, “the main one being the increased quality of our product.”

Carlos explains that before the TOMRA 5B’s installation, the process was “completely manual”, but now the TOMRA machine has brought great progress, “not only in terms of resource management but also in terms of economics. Not only was the increase in profitability measurable, but also important was the food safety that the machine added to the product. In addition, we know that labor work is becoming more complex every day. People can’t do repetitive work with a high degree of concentration for very long, so the machine greatly increases reliability in the selection process.”

Six months after installing the TOMRA machine and working with various types of fruit and vegetables, the feedback couldn’t be more positive. Carlos comments: “With the automation of the line, we have a 30 percent increase in productivity and much greater safety in the products we produce, which would have been impossible with the manual process. Moreover, we’re bringing together profitability, reliability, and agility in our processes to reach higher levels. We have exceptional personalized support from TOMRA through various channels, which makes all the difference.”

João Medeiros, Area Sales Manager of TOMRA Food Brazil, says: “This partnership is key in a sector as important as fruit and vegetables. De Marchi is an innovative company with a strong presence on the national and international market, and it’s undoubtedly a very important partnership for TOMRA in the minimally processed fruit and vegetable segment. It’s an honor to supply a high-tech optical food sorting solution to one of Brazil’s largest companies in the sector.”

As always, TOMRA and the customer worked closely together. João Medeiros explains: “TOMRA designed the solution together with De Marchi, taking great care over the details because the customer’s range of products is large and requires a complete solution that can add value to all the products in the range. The demonstration of the machine at TOMRA’s modern test center in Santiago, Chile, was also of great importance in defining the project.”

TOMRA 5B: versatile and focused on productivity

The main benefits of using the TOMRA 5B optical sorter are maximum food safety, higher quality product sorting, optimized production line throughput, and ease of operation. Product quality becomes more consistent, and employees who previously worked on sorting can be redirected to other important parts of the production line.

João Medeiros says: “With the growing search for innovative food sorting technologies and the need to meet increased consumer demand and expectations, the TOMRA 5B machine has been breaking barriers in the Brazilian market. It is proving to be very efficient in various applications, especially in the minimally processed vegetable and fruit segments, as well as for frozen pre-fried potatoes.

“Optical technology automates the food selection process, increasing the quality and productivity of the production line. The machine maintains constant inspection quality, increasing the safety of the food that reaches the consumer’s table.”

João Medeiros looks forward to TOMRA’s continuing cooperation with De Marchi. “We are sure that this is just the beginning of a great and long-lasting partnership, because De Marchi is constantly looking for innovations, whether in the industrial area or in the field. Our mission is to serve them with the utmost excellence, contributing our experience to future projects to automate new lines, always supporting De Marchi’s success.”

This confidence is shared by Carlos Alberto De Marchi, who explains that “due to the excellent results achieved and the opening of new production lines, it is possible that we will be making new machine purchases in the near future.”

About TOMRA Food

TOMRA Food designs and manufactures sensor-based sorting machines and integrated post-harvest solutions transforming global food production to maximize food safety and minimize food loss, by making sure Every Resource CountsTM.

The company has more than 13,800 units installed at food growers, packers and processors around the world for Confectionery, Fruit, Dried fruit, Grains and Seeds, Potatoes, Proteins, Nuts, and Vegetables.

These solutions include advanced grading, sorting, peeling and analytical technology to help businesses improve returns, gain operational efficiencies, and ensure a safe food supply.

TOMRA Food operates centers of excellence, regional offices and manufacturing locations within the United States, Europe, South America, Asia, Africa and Australasia.

Follow TOMRA Food on Facebook @TOMRA.Food, Twitter @TOMRAFood, Instagram @TOMRAFood, LinkedIn at TOMRA Food and YouTube at TOMRA Food.

TOMRA Food is a division of TOMRA Group. TOMRA was founded in 1972 that began with the design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers.

Today, TOMRA is leading the resource revolution to transform how the planet’s resources are obtained, used and reused to enable a world without waste. The company’s other business divisions are TOMRA Recycling and TOMRA Collection.

TOMRA has approximately 105,000 installations in over 100 markets worldwide and had total revenues of about 12 billion NOK in 2022. The Group employs 5,000 globally and is publicly listed on the Oslo Stock Exchange. The company headquarters are in Asker, Norway.

For further information about TOMRA, visit


Media Contacts:

Nuria Martí

Alarcon & Harris PR

Avda. Ramón y Cajal, 27

28016 Madrid


T: +34 91 415 30 20



Michelle Haynes

Head of Marketing TOMRA Food

4 Henderson Place PO Box 13 516 Onehunga 1061 New Zealand

M: +64 21 377 141





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